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Responsible Design prioritizes respect,

equity and regeneration
in the design of everything


It evolves from human-centric design

Design starts from humans and their needs, it is collaborative and iterative. 
At the same time, Design practices have often focused on short-term gains like user satisfaction and have harmed people, societies and the environment.

Responsible Design evolves the discipline of Design. It enlarges its scope and complexity to include the physical, social and environmental context in which people live.

It cares for individuals' wellbeing and self-determination

Design has contributed to systems that treat people as expendable resources, based on their ability to vote, work, spend, either with money, attention or data.

These systems have real consequences like loss of safety and privacy, addiction, depression, anxiety and impact on people’s cognitive and emotional skills.

Responsible Design appreciates people’s identity, safety, privacy, wellbeing and development.


illustration of seeds


It is committed to better futures for all

The world has never been as unequal as it is today, where a few people are the largest consumers of our collective resources and benefiting from the systemic oppression that is keeping the global majority from thriving.

Design has actively enabled businesses and technologies amplifying and exacerbating these systemic marginalisation of people based on ability, race, gender expression, body size, economic status...

Responsible Design prioritises the creation of safe, inclusive and equitable spaces for all, fuelled by radical collaboration and re-distribution of control.

illustration of a flower

It lives in relationships with the eco-system


The polycrisis we live today is caused by a worldview that placed humans at the center of the universe at the expense of all other beings and ecosystems.

Design has contributed with growth-driven, linear thinking that resulted in over-extraction, over-production, over-consumption and the creation of more waste that can be possibly be processed.

Responsible Design chooses low-consumption, supports post-growth economics, and creates the conditions for thriving for all beings involved, including non-humans and the natural eco-system as a whole.

illustration of leaves
illustration of the rings of a tree where human centric design is at the center, and then, along the rings, there are interaction design, service design, experience design and finally Responsible Design

Responsible Design evolves from Human Centric Design

Human Centric Design put people and their needs at the center of the design process.

Design evolved in the years, continuously enlarging its scope, to include more and more factors, across all the disciplines, including organisational and business aspects.


Responsible Design takes a step further and design the impact that the experience will have on people, societies and the environment.

illustration of a flower

How to evolve your practice, grow new skills and bring this approach into your daily work?


I support people shifting their mindset and practical daily work towards a positive, responsible impact on the environment, collectivities and individuals. 

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