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Responsible Design prioritizes respect,

equity and sustainability
in the design of businesses, products and services.


Is rooted in human-centric design

Design starts from humans and their needs, it is collaborative and iterative. 
At the same time, Design practices have often focused on short-term gains like user satisfaction and have harmed people, societies and the environment.

Responsible Design evolves the discipline of Design. It enlarges its scope and complexity to include the physical, social and environmental context in which people live.

As users, businesses prioritizes people based on their ability to spend, either with money, attention or data.
This system leads to exclusion, loss of safety and privacy, addiction, depression, anxiety and it impacts people’s cognitive and emotional skills.

Responsible Design prioritizes access, safety, privacy and ultimately people long-term wellbeing over their short-term satisfaction.

Supports people’s identity, safety, privacy, wellbeing and development.


illustration of seeds


Adopts a collective perspective and celebrates diverse points of views.

Businesses and technologies that have focused on short-term returns have contributed to toxic working (and living) environments and to the systemic marginalization of people due to their abilities, race, gender expression, body size, economic status...

Responsible Design prioritizes the creation of safe spaces for all, fuelled by radical collaboration and re-distribution of control.

illustration of a flower

Is mindful of natural resources and the full lifecycle of businesses.


Digital is physical in the form of materials required to build technology, data centers and electricity used, logistics and distribution of online operations like e-commerces and in the tons of e-waste generated every day.

Responsible Design prioritizes low-consumption

options and usage of renewable energy sources. It supports the shift towards circular and regenerative systems and businesses.

illustration of leaves
illustration of the rings of a tree where human centric design is at the center, and then, along the rings, there are interaction design, service design, experience design and finally Responsible Design

Responsible Design evolves from Human Centric Design

Human Centric Design put people and their needs at the center of the design process.

Interaction Design explores how people's needs could be met when interacting with a machine.

Service Design defines everything an organisation needs to do in order to meet people's needs.

Experience Design supports people wherever they are and whenever it is relevant.

Responsible Design takes a step further and design the impact that the experience will have on people, societies and the environment.

illustration of a flower

How to evolve your practice, grow new skills and bring this approach into your daily work?


I support people shifting their mindset and practical daily work towards a positive, responsible impact on the environment, collectivities and individuals. 

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